Hi Friends, I wanted to talk about my recent experiments with newsletters. I’m an entrepreneur and for years I’d start my projects by coding a product, but no more. These days the VERY FIRST THING I do when I come up with a business idea is spin up a newsletter (and I don’t even code my own newsletter platform). Here’s why. Reason 1: To see if I like the market People often pick their market by accident—they learn to code, come up with an idea that is creatively fulfilling and before they...
about 1 month ago • 2 min read
Hello friends, Today I’ll show you how to keep your business projects laser-focused using one essential tool: the positioning statement. Positioning statements are simple, powerful frameworks that define the core essence of your brand, products, and marketing efforts. Mastering them ensures everything you create is aligned, focused, and directed at the right customer. Basic Positioning Statements The most foundational statement is incredibly simple and helps define the very essence of your...
about 1 month ago • 3 min read
Hello there, I hope you’ve had a good week. Today I want to talk about one of my biggest challenges as an entrepreneur; analysis paralysis and the technique I use to overcome it. Have you ever committed to a creative task—maybe, “I’ll write that article,” “I’ll ship my MVP this week,” or “I’ll finish my business plan”—only to find that when you sit down to work, nothing gets done? You stare at the computer screen and you can’t think of anything to say so you disappear down a an endless...
about 1 month ago • 2 min read